SoRite SEO Strategy

Executive Summary & Action Plan
October 2025

Executive Summary

Current State

SoRite.com faces critical SEO challenges limiting organic visibility and growth. Search engines struggle to recognize the brand, confusing "SoRite" with "Sprite," while technical issues prevent proper indexing of key product pages.

Opportunity

High-value keywords like "disinfectant spray" and "hospital disinfectant" represent significant untapped market potential. Strategic fixes can achieve 40-60% improvement in organic traffic within 6 months.

6
Priority Issues
90 days
To Initial Results
Low-Med
Implementation Cost

Problem #1: Brand Recognition Crisis

Problem

Search Engines Confuse SoRite with Sprite

  • Title tags contain only 'SoRite, LLC' with no descriptive keywords
  • No structured data (schema) to establish brand identity
  • Search engines auto-correct searches to 'Sprite' beverage brand
  • Lost visibility for branded searches and product queries
Impact
30-50% of potential branded traffic redirected to competitor results

Solution

Establish Clear Brand Signals

  • Implement Organization schema markup across all pages
  • Optimize title tags: '[Product] - Hospital-Grade Disinfectant | SoRite'
  • Add Brand schema to product pages with consistent naming
  • Create rich meta descriptions emphasizing SoRite's unique value
Expected Outcome
Clear brand differentiation + improved click-through rates

Problem #2: Site Performance Bottleneck

Problem

Pages Too Large, Loading Too Slow

  • About Us page: 110 MB (should be under 2 MB)
  • 15 pages exceed 3 MB in size
  • Uncompressed images and videos causing delays
  • Slow load times hurt rankings and conversions
Impact
Every 1-second delay = 7% reduction in conversions

Solution

Optimize Page Weight & Speed

  • Compress all product images to WebP format (60-80% size reduction)
  • Implement lazy loading for off-screen images
  • Reduce hero video files on product pages
  • Enable Shopify's built-in performance features
Expected Outcome
Target: All pages under 2 MB, 3-second load times

Problem #3: Product Architecture Gaps

Problem

Poor Page Structure Limiting Rankings

  • Multiple H1 tags per page confusing search engines
  • 54 images missing descriptive alt text
  • Product pages link to wrong collections
  • No clear hierarchy for product categories
Impact
Search engines cannot properly understand and rank product pages

Solution

Restructure Product Pages

  • Single H1 per page (product name only)
  • Add descriptive alt text to all images with product keywords
  • Fix internal linking - products link to correct collections
  • Implement FAQ schema on product pages
Expected Outcome
Clearer signals to search engines = better product page rankings

Problem #4: Missing High-Value Collections

Problem

Not Targeting Major Search Opportunities

  • No dedicated pages for 'disinfectant spray' (8,100 monthly searches)
  • Missing pages for 'sanitizer' and 'mold killer' categories
  • Generic collection pages with minimal content
  • Competitors dominating these high-intent keywords
Impact
Missing 50,000+ monthly search opportunities

Solution

Create Strategic Collection Landing Pages

  • Build '/collections/disinfectant-spray' optimized for main keyword
  • Create collections for: sanitizers, mold removers, hospital-grade products
  • Add 300-500 words of unique, benefit-focused content per page
  • Include comparison tables and use-case scenarios
Expected Outcome
Capture high-intent traffic at the research stage

Target Collection Strategy

Recommended Collection Pages

Disinfectant Spray

Monthly Searches: 8,100
Competition: Medium

Primary collection targeting hospital-grade disinfectants

Mold Remover / Killer

Monthly Searches: 6,400
Competition: Low

Cross-sell opportunity for disinfectant products

Disinfectant Wipes (COMING SOON)

Monthly Searches: 9,800
Competition: Medium

Build collection page and supporting content now, add products when ready to launch

Hospital Disinfectant

Monthly Searches: 2,900
Competition: Medium

High commercial intent, premium pricing viable

Quick Win: Start with Disinfectant Spray and Mold Killer collections - lowest effort, highest impact

Problem #5: Lack of Supporting Content

Problem

No Educational Content to Build Authority

  • Blog exists but underutilized for SEO
  • Missing answers to common customer questions
  • No content targeting informational searches
  • Competitors capturing 'how-to' and comparison traffic
Impact
Missing early-stage buyers during research phase

Solution

Strategic Content Hub

  • Create 12-15 targeted articles answering common questions
  • Focus: 'How to choose hospital disinfectant', 'Disinfectant vs Sanitizer'
  • Each article links to relevant product/collection pages
  • Implement FAQ schema for featured snippet opportunities
Expected Outcome
Build authority + capture customers earlier in buying journey

Content Strategy: Topic Clusters

Recommended Content Framework

Disinfectant Education Cluster

  • • What is Hospital-Grade Disinfectant? (Guide)
  • • Disinfectant Spray vs. Wipes: Which is Better?
  • • How to Choose the Right Disinfectant for Healthcare
  • • Complete Guide to Disinfectant Safety Data Sheets
→ All link to /collections/disinfectant-spray

Decontamination Cluster

  • • Fentanyl Decontamination: Complete Protocol Guide
  • • How to Safely Decontaminate Drug Residue
  • • WARP Protocol Explained for First Responders
→ All link to /collections/decon

Industry-Specific Guides

  • • Best Disinfectants for Correctional Facilities
  • • Hospital Cleaning Protocols and Product Selection
  • • Agricultural Disinfection Best Practices
→ Link to relevant industry pages + products
Publishing Cadence: 2-3 articles per month for SoRite.com, prioritize Disinfectant Education cluster first (realistic with 20hr/month budget)

Problem #6: Piss-Off Brand Integration on SoRite.com

Problem

Pet Brand Lacks Strategic SEO Structure

  • Piss-Off links scattered throughout main site
  • No clear content silo separating pet products
  • Links flow in both directions causing confusion
  • Dilutes main brand's authority signals
Impact
Link equity leaking instead of strengthening core B2B products

Solution

Strategic Silo on SoRite.com

  • Build dedicated Piss-Off page within SoRite.com
  • Main SoRite pages link TO Piss-Off page (do-follow)
  • Piss-Off page does NOT link back to SoRite products
  • External link to PissOffPlus.com uses do-follow (it's our site)
Expected Outcome
Cross-sell opportunity for B2C customers while protecting B2B authority
Important Note: This is ONLY for the Piss-Off page on SoRite.com. The separate PissOffPlus.com website has its own content strategy targeting pet owners.

Complete Two-Site Architecture

SoRite.com (B2B) + PissOffPlus.com (B2C Pet)

SoRite.com (B2B Focus)
Homepage
Professional products
Disinfectant Collection
Hospital-grade
DECON Collection
Law enforcement
/pages/piss-off
Pet brand intro page
→
PissOffPlus.com (B2C Pet)
Pet Products
Urine cleaners & odor removers
Content Hub
215,600 monthly searches
Educational Articles
How-to guides, videos
Do-Follow Link
Full SEO value passed
SoRite.com Strategy
  • • Single Piss-Off page (not a silo)
  • • Do-follow link to PissOffPlus.com
  • • Cross-sell for existing customers
  • • NO pet content on SoRite.com
PissOffPlus.com Strategy
  • • Full pet urine content strategy
  • • 523 keywords targeting pet owners
  • • Builds separate brand authority
  • • No links back to SoRite.com

PissOffPlus.com: Massive Content Opportunity

Separate Pet-Focused Site Strategy

Market Opportunity

523 high-intent keywords with 215,600 combined monthly searches from desperate pet owners needing solutions right now.

Realistic Content Strategy

7
Content Categories
2-3
Articles/Month
12 mo
Foundation Timeline
Educational Content Focus

Position as the trusted resource for pet stain removal BEFORE selling products. Build authority through helpful, actionable guides.

Multi-Format Approach

Long-form articles (1,500-2,500 words), video demonstrations, before/after galleries, downloadable checklists, and quick-reference guides.

Conversion Strategy

Soft-sell integration: mention products naturally within cleaning instructions, include in "what you'll need" lists, and feature in video demos.

PissOffPlus.com: Content Categories

7 High-Value Topic Clusters

1. Odor Elimination

HOT
49,810 monthly searches | 87 keywords
Top: "How to get rid of cat/dog pee smell" (9,900), "Old cat urine odor removal" (1,900)

2. Carpet & Rug Cleaning

HIGH
26,310 monthly searches | 42 keywords
Top: "How to get dog/cat pee out of carpet" (6,100), "Urine smell out of carpet" (4,000)

3. Furniture & Upholstery

24,060 monthly searches | 46 keywords
Top: "Get cat/dog pee out of mattress" (3,600), "Pee smell out of couch" (2,600)

4. Clothing & Fabrics

9,860 monthly searches | 21 keywords
Top: "Cat pee smell out of clothes" (4,600), "Get cat/dog pee out of clothes" (1,850)

5. Outdoor & Artificial Turf

8,200 monthly searches | 19 keywords
Focus: Artificial grass maintenance, fake turf cleaning

6. Hard Surface Flooring

5,650 monthly searches | 36 keywords
Wood, tile, grout, vinyl, laminate, concrete
Phase 1 Priority: Start with Odor Elimination and Carpet Cleaning (75,000+ combined monthly searches). These are the highest-volume, highest-intent keywords where desperate pet owners need immediate solutions.

PissOffPlus.com: 12-Month Content Roadmap

Realistic Phased Rollout (2-3 Articles/Month)

Resource Reality Check: With 20 hours/month total budget and 4-5 articles across BOTH sites, PissOffPlus.com gets 2-3 articles/month. This is a long-term content play focusing on highest-value keywords first.
MONTHS 1-3: Foundation
6-9 Articles | Priority: Highest Volume Keywords
  • ▸ "How to Get Rid of Cat/Dog Pee Smell" (9,900 searches)
  • ▸ "How to Get Dog/Cat Pee Out of Carpet" (6,100 searches)
  • ▸ "How to Get Urine Smell Out of Carpet" (4,000 searches)
  • ▸ Focus: Comprehensive 2,000+ word guides with product integration
MONTHS 4-6: Category Expansion
6-9 Articles | Branch Into Related Topics
  • ▸ Furniture guides: "Get Pet Urine Out of Mattress" (3,600 searches)
  • ▸ Old stain content: "Old Cat Urine Odor Removal" (1,900 searches)
  • ▸ Supporting articles for odor and carpet clusters
  • ▸ Begin internal linking between articles
MONTHS 7-9: Deep Coverage
6-9 Articles | Fill Content Gaps
  • ▸ Hard surface flooring guides (wood, tile, grout)
  • ▸ Clothing & fabrics: "Get Cat Pee Smell Out of Clothes" (4,600)
  • ▸ Comparison content: "Natural vs Commercial Cleaners"
MONTHS 10-12: Optimization
6-9 Articles | Long-Tail & Refinement
  • ▸ Long-tail keywords and specific scenarios
  • ▸ Update existing content based on performance data
  • ▸ Add FAQ sections and internal links to top performers
  • ▸ Evaluate results and plan Year 2 strategy

Realistic 12-Month Results:

24-30
Published Articles
Page 1
Rankings for Top 10 Terms
5-10K
Monthly Organic Visitors
Strategy Note: This is a marathon, not a sprint. Year 1 builds the foundation with 24-30 high-quality articles targeting the most valuable keywords. Year 2 scales to 3-4 articles/month as traffic and revenue justify increased investment.

Piss-Off Silo Structure

Recommended Site Architecture

Main SoRite Site
Homepage
Links to all collections
Disinfectant Collection
Product pages
DECON Collection
Product pages
Defense Cleanse
Product pages
→
Piss-Off Section
/pages/piss-off
Pet product landing page
Pet Product Pages
No links back to main site
External Link
pissoffplus.com (rel="nofollow")
✓ Correct Approach
  • • Main site links to Piss-Off
  • • One-way link flow
  • • Clear brand separation
✗ Avoid
  • • Piss-Off linking back to DECON
  • • Cross-contamination of signals
  • • Diluted link equity

Technical Fixes: Quick Wins

Shopify-Friendly Implementations

1

Fix Title Tags (1-2 hours)

Update Shopify theme template to: "[Product Name] - [Category] | SoRite"

Impact: Immediate brand recognition improvement
2

Add Schema Markup (2-3 hours)

Install Shopify schema app or add JSON-LD to theme for Organization, Product, and FAQ schemas

Impact: Rich snippets in search results within 2-4 weeks
3

Fix Broken Links (30 minutes)

Update Facebook URL, remove broken Shopify subdomain links, change 302 to 301 redirects

Impact: Improved crawlability and user experience
4

Image Optimization (4-6 hours)

Compress images, add alt text, enable lazy loading via Shopify apps

Impact: 50-70% reduction in page load times
5

Create Collection Pages (2-3 hours each)

Build 4 new collection pages with optimized content using Shopify page builder

Impact: Target high-value keywords within 60-90 days
Total Estimated Time: 10-15 hours of work | No theme rebuild required

Implementation Roadmap

Phased Approach (90-Day Plan)

WEEKS 1-2
Critical Foundation
  • Fix all title tags and meta descriptions
  • Implement Organization and Product schema
  • Fix broken links and redirects
  • Correct H1 structure on all pages
WEEKS 3-4
Performance & Content
  • Optimize all product images (compress, alt text)
  • Create Disinfectant Spray collection page
  • Launch first 2-3 educational articles
  • Implement Piss-Off page on SoRite.com
WEEKS 5-12
Expansion Phase
  • Launch remaining collection pages (Mold Killer, Disinfectant Wipes, Hospital-Grade)
  • Publish 2-3 articles/month with internal linking (SoRite priority)
  • Begin PissOffPlus.com content (2-3 articles/month)
  • Add FAQ schema to top 10 product pages
MONTHS 4-6
Optimization & Monitoring
  • Monitor rankings and adjust strategy
  • Continue balanced content publishing (4-5 articles/month total)
  • Optimize underperforming pages based on data
  • Evaluate which site is delivering better ROI and adjust allocation

Expected Outcomes

Projected Results by Timeline

30 DAYS
+25%
Early Wins
  • • Brand recognition fixes live
  • • Page speed improved
  • • Technical errors resolved
60 DAYS
+45%
Growth Phase
  • • New collections ranking
  • • Content gaining traction
  • • Increased impressions
90 DAYS
+60%
Compounding Results
  • • Top 10 rankings achieved
  • • Content hub established
  • • Sustained organic growth

Key Performance Indicators to Track

Organic Traffic
Month-over-month growth
Keyword Rankings
Top 10 positions for target terms
Click-Through Rate
Search result performance
Page Speed Score
Target: 85+ on mobile

Investment Summary

Resource Requirements (20 Hours/Month)

Monthly Time Allocation

Content Creation (4-5 articles) 12-14 hours
Technical Fixes & Updates 3-4 hours
Monitoring & Reporting 2-3 hours
Total Monthly ~20 hours
Content Split:
SoRite: 2-3 articles/month
PissOffPlus: 2-3 articles/month

Development Requirements

SoRite.com (Shopify)
No theme rebuild required
Some template edits needed for title tags, schema markup, and H1 fixes. Can be done in Shopify's theme editor or may require developer for 2-4 hours of work.
PissOffPlus.com
Standard blog/content setup. Platform TBD based on client preference.
One-Time Dev Cost
Estimated 2-6 hours for Shopify template modifications (if needed beyond basic edits)
Monthly Reporting Includes:
  • • Organic traffic trends (both sites)
  • • Keyword ranking improvements
  • • Content performance metrics
  • • Technical health check
  • • Top converting pages
  • • Recommendations for next month
Low
Dev Investment
20 hrs/mo
Ongoing Work
High
Expected ROI

Recommendations

Next Steps

HIGH

Immediate Actions (Week 1)

  • • Fix title tags to establish brand recognition
  • • Implement Organization schema markup
  • • Resolve broken links and redirect issues
MED

Phase 1 Priorities (Weeks 2-4)

  • • Optimize images and improve page speed
  • • Launch Disinfectant Spray collection page
  • • Begin content publishing schedule
PLAN

Ongoing Strategy (Months 2-3)

  • • Scale collection page creation
  • • Establish content hub with 2 articles/month
  • • Monitor, measure, and optimize based on data
Ready to Implement?

Strategic improvements across TWO sites with realistic resource allocation

4-5 Articles/Month
20 Hours/Month
Two-Site Strategy

Year 1 builds foundation | Scale in Year 2 as revenue justifies